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Markencontrolling

ein verhaltensorientierter Beitrag zur Rationalitätssicherung einer identitätsorientierten Markenführung
Author: Search for this author Braun, Stephan
Statement of Responsibility: Stephan Braun
Year: 2011
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01075663 Locations: 2.4.1 BRA Status: available

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Author: Search for this author Braun, Stephan
Statement of Responsibility: Stephan Braun
Year: 2011
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8349-2849-8
Description: XVII, 231 S. : Tab.
Tags: Brand, Marketing Controlling, Rationalität, Markenartikel, Marketing control , Marketingcontrolling, Rationality
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Footnote: Zugl.: Vallendar, WHU - Otto Beisheim School of Management, Diss., 2010
Media group: Book/Buch