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Markenerfolg durch Brand Communities

eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren
Author: Search for this author Popp, Bastian
Statement of Responsibility: Bastian Popp
Year: 2011
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01085860 Locations: 2.4.8 POP Status: available

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Author: Search for this author Popp, Bastian
Statement of Responsibility: Bastian Popp
Year: 2011
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.8
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ISBN: 978-3-8349-2906-8
Description: XXII, 267 S. : Tab. u. graph. Darst.
Tags: Consumer Behaviour, Kundenbindung, Relationship Marketing, Strukturgleichungsmodell, Brand, Social Web, Consumer Behavior, Käuferverhalten, Structural Equation Modelling, Markenartikel
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Footnote: Zugl.: Bayreuth, Univ., Diss., 2010
Media group: Book/Buch