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Wachstumsmarkt Alter

Innovationen für die Zielgruppe 50+
Author: Search for this author Gassmann, Oliver, 1967-; Reepmeyer, Gerrit
Statement of Responsibility: Oliver, 1967- Gassmann ; Gerrit Reepmeyer
Year: 2006
Publisher: München ; Wien, Hanser
Media group: Book/Buch
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Barcode: 01050226 Locations: 2.4.1 GAS Status: available

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Author: Search for this author Gassmann, Oliver, 1967-; Reepmeyer, Gerrit
Statement of Responsibility: Oliver, 1967- Gassmann ; Gerrit Reepmeyer
Year: 2006
Publisher: München ; Wien, Hanser
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-446-40636-0
ISBN (2nd): 3-446-40636-0
Description: X, 225 S. : graph. Darst.
Tags: Consumer Behaviour, Senioren-Marketing, New Product Development, Innovation Management, Consumer Behavior, Käuferverhalten, Produktentwicklung, Innovationsmanagement, Innovationsstrategie
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Media group: Book/Buch