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Brand Reframing

Gestaltung und Wirkung von Umdeutungen in der Markenkommunikation
Author: Search for this author Neudecker, Niels
Statement of Responsibility: Niels Neudecker
Year: 2012
Publisher: Hamburg, Kovac
Media group: Book/Buch
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Barcode: 01084184 Locations: 2.4.10.1 NEU Status: available

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Author: Search for this author Neudecker, Niels
Statement of Responsibility: Niels Neudecker
Year: 2012
Publisher: Hamburg, Kovac
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Classification: Search for this systematic 2.4.10.1
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ISBN: 978-3-8300-6366-7
Description: XXIV, 283 S. : Abb., Tab. u. graph. Darst.
Tags: Advertising, Advertising Effects, Kommunikationspolitik, Neuromarketing, Brand, Werbung, Markenartikel
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Footnote: Zugl.: Oestrich-Winkel, Europ. Business School, Diss., 2012
Media group: Book/Buch