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Marketing Management

a contemporary perspective
Author: Search for this author Homburg, Christian, 1962-; Kuester, Sabine; Krohmer, Harley
Statement of Responsibility: Christian, 1962- Homburg ; Sabine Kuester ; Harley Krohmer
Year: 2009
Publisher: Maidenhead, McGraw-Hill Education
Media group: Book/Buch
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Barcode: 01060140 Locations: 2.4.1 HOM Status: available
Barcode: 01060157 Locations: 2.4.1 HOM Status: available

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Author: Search for this author Homburg, Christian, 1962-; Kuester, Sabine; Krohmer, Harley
Statement of Responsibility: Christian, 1962- Homburg ; Sabine Kuester ; Harley Krohmer
Year: 2009
Publisher: Maidenhead, McGraw-Hill Education
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-07-711724-5
ISBN (2nd): 0-07-711724-7
Description: XXII, 642 S. : Abb., Tab. u. graph. Darst.
Tags: Marketing Strategy, Marketingmix, Case Study, Physical Distribution, Marketing management, Marketingstrategie, Vertrieb, Case Studies, Fallstudien, Marktorientierte Unternehmensführung, Marketing mix
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Language: englisch
Media group: Book/Buch