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Integriertes Branding

Baupläne zur Gestaltung erfolgreicher Marken
Author: Search for this author Langner, Tobias
Statement of Responsibility: Tobias Langner
Year: 2003
Publisher: Wiesbaden, Deutscher Univ.-Verl.
Media group: Book/Buch
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Barcode: 01032673 Locations: 2.4.1 LAN Status: leaving

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Author: Search for this author Langner, Tobias
Statement of Responsibility: Tobias Langner
Year: 2003
Publisher: Wiesbaden, Deutscher Univ.-Verl.
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Classification: Search for this systematic 2.4.1
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ISBN: 3-8244-7814-5
Description: XXII, 344 S. : Tab. u. graph. Darst.
Tags: Advertising, Advertising Effects, Behavioural Psychology, Product Management, Brand, Behavioral Psychology, Produktmanagement, Produktpolitik, Verhaltenspsychologie, Werbung, Markenartikel
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Footnote: Zugl.: Gießen, Univ., Diss., 2002
Media group: Book/Buch