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Marketing

a relationship perspective
Author: Search for this author Hollensen, Svend; Opresnik, Marc Oliver
Statement of Responsibility: von Svend Hollensen und Mark Oliver Opresnik
Year: 2010
Publisher: München, Vahlen
Media group: Book/Buch
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Barcode: 01067330 Locations: 2.4.1 HOL Status: available

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Author: Search for this author Hollensen, Svend; Opresnik, Marc Oliver
Statement of Responsibility: von Svend Hollensen und Mark Oliver Opresnik
Year: 2010
Publisher: München, Vahlen
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8006-3722-5
Description: XVI, 451 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Marketing, Marketingplanung, Relationship Marketing, Case Studies, Fallstudien
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Media group: Book/Buch