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Sensory Branding

Grundlagen multisensualer Markenführung
Author: Search for this author Steiner, Paul
Statement of Responsibility: Paul Steiner
Year: 2011
Publisher: Wiesbaden, Gabler [u.a.]
Series: Gabler Research
Media group: Book/Buch
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Barcode: 01075069 Locations: 2.4.1 STE Status: available

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Author: Search for this author Steiner, Paul
Statement of Responsibility: Paul Steiner
Year: 2011
Publisher: Wiesbaden, Gabler [u.a.]
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8349-2788-0
Description: XXVIII, 417 S. : Abb., Tab. u. graph. Darst.
Series: Gabler Research
Tags: Automotive Industry, Brand Equity, Law, Neuromarketing, Brand, Automobilindustrie, Brand Value, Kfz-Industrie, Markenbewertung, Markenwert, Markenartikel
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Media group: Book/Buch