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Designing for Growth

a design thinking tool kit for managers
Author: Search for this author Liedtka, Jeanne (author); Ogilvie, Tim (author)
Statement of Responsibility: Jeanne Liedtka ; Tim Ogilvie
Year: 2011
Publisher: New York [u.a.], Columbia Business School Publ.
Media group: Book/Buch
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Barcode: 01098044 Locations: 2.4.8 LIE Status: available

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Author: Search for this author Liedtka, Jeanne (author); Ogilvie, Tim (author)
Statement of Responsibility: Jeanne Liedtka ; Tim Ogilvie
Year: 2011
Publisher: New York [u.a.], Columbia Business School Publ.
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Classification: Search for this systematic 2.4.8
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ISBN: 978-0-231-15838-1
ISBN (2nd): 978-0-231-52796-5
Description: XIII, 227 S. : Tab. u. graph. Darst.
Tags: Creativity, Customer Integration, Design Thinking, Firm Growth, New Product Development, Innovation, Kreativität, Kreativitätstechnik, Kundenintegration, Unternehmenswachstum, Produktentwicklung
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Language: eng
Media group: Book/Buch