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E-commerce

business. technology. society.
Author: Search for this author Laudon, Kenneth C., 1944- (author); Traver, Carol Guercio (author)
Statement of Responsibility: Kenneth C. Laudon ; Carol Guercio Traver
Year: [2022]
Publisher: Harlow [u.a.], Pearson
Media group: eBook/eResource
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Content

For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read,E-commerce 2021: Business, Technology, and Societyis an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon

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Statement of Responsibility: Kenneth C. Laudon ; Carol Guercio Traver
Year: [2022]
Publisher: Harlow [u.a.], Pearson
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ISBN: 9781292409320
ISBN (2nd): 978-1-292-40931-3
Description: Seventeenth Edition , Global Edition, 910 Seiten, Illustrationen
Tags: Supply Chain Management, Electronic Commerce, Social Marketing, Ethics, Business-to-Business, Case Study, Online Marketing, E-Commerce, Online-Handel, Ethik, B2B, B-to-B, Case Studies, Fallstudien, Internet-Marketing
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Language: eng
Media group: eBook/eResource