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Measurement in Marketing

Author: Search for this author Baumgartner, Hans; Weijters, Bert
Statement of Responsibility: Hans Baumgartner ; Bert Weijters
Year: 2019
Publisher: Boston [u.a.], now
Media group: Book/Buch
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Barcode: 01122299 Locations: 2.4.5 BAU Status: available

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Author: Search for this author Baumgartner, Hans; Weijters, Bert
Statement of Responsibility: Hans Baumgartner ; Bert Weijters
Year: 2019
Publisher: Boston [u.a.], now
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Classification: Search for this systematic 2.4.5
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ISBN: 978-1-68083-604-2
Description: 127 S. : Tab. u. graph. Darst
Tags: Market Research, Marketing, Messverfahren, Performance Measurement, Marktforschung, Leistungskennzahlen
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Language: englisch
Media group: Book/Buch