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Authentic Marketing

how to capture hearts and minds through the power of purpose
Author: Search for this author Weber, Larry
Statement of Responsibility: Larry Weber
Year: 2019
Publisher: Hoboken, NJ, Wiley
Media group: eBook/eResource
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Author: Search for this author Weber, Larry
Statement of Responsibility: Larry Weber
Year: 2019
Publisher: Hoboken, NJ, Wiley
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ISBN: 978-1-11-951373-5
ISBN (2nd): 978-1-11-951375-9
Description: XV, 236 S. : Abb. u. graph. Darst.
Tags: Marketing, Strategic Management, Strategisches Management, Corporate strategy
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Language: englisch
Media group: eBook/eResource