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Brand Communities als neue Markenwelten

wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Author: Search for this author Baumgartner, Ekkehart
Statement of Responsibility: Ekkehart Baumgartner
Year: 2007
Publisher: Frankfurt/M., Redline Wirtschaft
Media group: Book/Buch
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Barcode: 01049596 Locations: 2.4.10 BAU Status: available

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Author: Search for this author Baumgartner, Ekkehart
Statement of Responsibility: Ekkehart Baumgartner
Year: 2007
Publisher: Frankfurt/M., Redline Wirtschaft
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Classification: Search for this systematic 2.4.10
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ISBN: 978-3-636-01470-2
ISBN (2nd): 3-636-01470-6
Description: 168 S. : graph. Darst.
Tags: Case Study, Consumer Behaviour, Kommunikationspolitik, Relationship Marketing, Viral Marketing, Brand, Case Studies, Consumer Behavior, Fallstudien, Käuferverhalten, Markenartikel
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Media group: Book/Buch