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Markenartikel-Management

Strategien und Instrumente für eine konsistente Marktbearbeitung ; [mit Unternehmenscheck auf CD-ROM]
Author: Search for this author Clausnitzer, Thomas; Heide, Gerd; Nasner, Nicolas
Statement of Responsibility: Thomas Clausnitzer ; Gerd Heide ; Nicolas Nasner
Year: 2002
Publisher: Stuttgart , Schäffer-Poeschel
Media group: Book/Buch
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Barcode: 01021400 Locations: 2.4.1 CLA Status: leaving

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Author: Search for this author Clausnitzer, Thomas; Heide, Gerd; Nasner, Nicolas
Statement of Responsibility: Thomas Clausnitzer ; Gerd Heide ; Nicolas Nasner
Year: 2002
Publisher: Stuttgart , Schäffer-Poeschel
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Classification: Search for this systematic 2.4.1
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ISBN: 3-7910-2001-3
Description: XIII, 214 S. : graph. Darst. + 1 CD-ROM
Tags: Brand, Markenartikel
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Media group: Book/Buch