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Nr. 53.; Differentiating Market Offerings Using Complexity and Co-Creation

implications for customer decision-making uncertainty
Author: Search for this author Plötner, Olaf; Lakotta, Jan; Jacob, Frank
Statement of Responsibility: Olaf Plötner ; Jan Lakotta ; Frank Jacob
Year: 2010
Volume: Nr. 53.
Media group: Book/Buch
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Barcode: 01069204 Locations: 2.0.1 ESC Status: missing

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Author: Search for this author Plötner, Olaf; Lakotta, Jan; Jacob, Frank
Statement of Responsibility: Olaf Plötner ; Jan Lakotta ; Frank Jacob
Year: 2010
Volume: Nr. 53.
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Classification: Search for this systematic 2.0.1
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Description: 21 Bl. : graph. Darst.
Tags: Customer Integration, Decision Theory, Industry, Procurement, Business-to-Business, Beschaffung, Entscheidungstheorie, Kundenintegration, B2B, B-to-B
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Language: englisch
Media group: Book/Buch