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Retail and Channel Marketing

Author: Search for this author Castaldo, Sandro; Grosso, Monica; Premazzi, Katia
Statement of Responsibility: Sandro Castaldo ; Monica Grosso ; Katia Premazzi
Year: 2016
Publisher: Cheltenham [u.a.], Edward Elgar
Media group: Book/Buch
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Barcode: 01121797 Locations: 2.4.1 CAS Status: available

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Author: Search for this author Castaldo, Sandro; Grosso, Monica; Premazzi, Katia
Statement of Responsibility: Sandro Castaldo ; Monica Grosso ; Katia Premazzi
Year: 2016
Publisher: Cheltenham [u.a.], Edward Elgar
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Classification: Search for this systematic 2.4.1
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ISBN: 978-1-78254-620-7
ISBN (2nd): 978-1-7825-4618-4
Description: XVI, 261 S. : Tab. u. graph. Darst.
Tags: Distributionspolitik, Retail, Electronic Commerce, Marketing management, Marketing Strategy, Online Marketing, Einzelhandel, Handelsmanagement, E-Commerce, Online-Handel, Marketing mix, Marktorientierte Unternehmensführung, Marketingstrategie, Internet-Marketing
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Language: englisch
Media group: Book/Buch