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Qualitative Marketing Research

understanding consumer behaviour
Author: Search for this author Maison, Dominika
Statement of Responsibility: Dominika Maison
Year: 2019
Publisher: London [u.a.], Routledge
Media group: Book/Buch
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Barcode: 01122497 Locations: 2.4.5 MAI Status: available

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Author: Search for this author Maison, Dominika
Statement of Responsibility: Dominika Maison
Year: 2019
Publisher: London [u.a.], Routledge
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Classification: Search for this systematic 2.4.5, 2.4.4
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ISBN: 978-1-138-60776-7
ISBN (2nd): 978-0-429-46702-8
Description: VII, 237 S. : Abb., Tab. u. graph. Darst.
Tags: Consumer Behaviour, Market Research, Qualitative Research, Consumer Behavior, Käuferverhalten, Marktforschung, Qualitative Sozialforschung
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Language: englisch
Media group: Book/Buch