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Marketing Analytics
a practical guide to improving consumer insights using data techniques
Author: Grigsby, Mike
Statement of Responsibility: Mike Grigsby
Year: 2018
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
availableavailable
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Barcode: 01122435 Locations: 2.4.1 GRI / New Arrivals Status: available Reservations: 0
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Author: Grigsby, Mike
Statement of Responsibility: Mike Grigsby
Year: 2018
Publisher: London [u.a.], Kogan Page
Classification: 2.4.1
ISBN: 978-0-7494-8216-9
ISBN (2nd): 978-0-7494-8217-6
Description: 2nd ed., XIV, 217 S. : Tab. u. graph. Darst.
Tags: Big Data, Consumer Behaviour, Data Analysis, Market Research, Marketing Management, Marketingforschung, Consumer Behavior, Käuferverhalten, Marktforschung, Mass Data, Massendaten
Language: Englisch
Media group: Book/Buch