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Marketing Analytics

a practical guide to improving consumer insights using data techniques
Author: Search for this author Grigsby, Mike
Statement of Responsibility: Mike Grigsby
Year: 2018
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Barcode: 01122435 Locations: 2.4.1 GRI Status: available

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Author: Search for this author Grigsby, Mike
Statement of Responsibility: Mike Grigsby
Year: 2018
Publisher: London [u.a.], Kogan Page
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-7494-8216-9
ISBN (2nd): 978-0-7494-8217-6
Description: 2nd ed., XIV, 217 S. : Tab. u. graph. Darst.
Tags: Data Analysis, Big Data, Consumer Behaviour, Market Research, Marketingforschung, Marketing management, Datenanalyse, Consumer Behavior, Käuferverhalten, Marktforschung, Mass Data, Massendaten, Marktorientierte Unternehmensführung, Marketing mix
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Language: englisch
Media group: Book/Buch