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(6)Backhaus, Klaus, 1947-

(3)Voeth, Markus

(3)Voeth, Markus [Hrsg.]

(2)Weiber, Rolf, 1957-

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Cover von Industriegütermarketing

Industriegütermarketing

Grundlagen des Business-to-Business-Marketings

Author: Backhaus, Klaus, 1947-; Voeth, Markus Search for this author more...

Year: 2014

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Industriegütermarketing

Industriegütermarketing

Author: Backhaus, Klaus, 1947-; Voeth, Markus Search for this author more...

Year: 2010

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Industriegütermarketing

Industriegütermarketing

Author: Backhaus, Klaus, 1947-; Voeth, Markus Search for this author more...

Year: 2007

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Industriegütermarketing

Industriegütermarketing

Übungsfälle und Lösungen

Author: Backhaus, Klaus; Büschken, Joachim; Weiber, Rolf, 1957- Search for this author more...

Year: 1998

Publisher: München, Vahlen

Series: Vahlens Übungsbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Handbuch Industriegütermarketing

Handbuch Industriegütermarketing

Strategien - Instrumente - Anwendungen

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Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Innovationen für das Industriegütermarketing

Innovationen für das Industriegütermarketing

Festschrift für Professor Dr. Dr. h.c. Klaus Backhaus zum 60. Geburtstag

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Year: 2007

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Handbuch Business-to-Business-Marketing

Handbuch Business-to-Business-Marketing

Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing

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Year: 2015

Publisher: Wiesbaden, Springer Gabler

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