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Cover von Marken und Medien

Marken und Medien

Führung von Medienmarken und Markenführung mit neuen und klassischen Medien

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Year: 2016

Publisher: Wiesbaden, Springer Gabler

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Cover von Medien und Aktien

Medien und Aktien

Theoretische und empirische Modellierung der Rolle der Berichterstattung für das Börsengeschehen

Author: Scheufele, Bertram; Haas, Alexander Search for this author more...

Year: 2008

Publisher: Wiesbaden, VS Verl. für Sozialwiss.

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Cover von Medien machen Marken

Medien machen Marken

eine Medientheorie des Marketing und des Konsums

Author: Andree, Martin Search for this author more...

Year: 2010

Publisher: Frankfurt/M. ; New York, Campus

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Cover von Medien- und Internetmanagement

Medien- und Internetmanagement

Author: Wirtz, Bernd W. Search for this author more...

Year: 2009

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Cover von Marketingkommunikation mit neuen Medien

Marketingkommunikation mit neuen Medien

Zukunftsfähige Konzepte für den Mittelstand

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Year: 1997

Publisher: München, Beck

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Cover von Handbuch Medien- und Multimediamanagement

Handbuch Medien- und Multimediamanagement

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Year: 2003

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Cover von Electronic Commerce - Business in digitalen Medien

Electronic Commerce - Business in digitalen Medien

Geschäftsmodelle - Strategien - Umsetzung

Author: Schreiber, Gerhard Andreas Search for this author more...

Year: 1998

Publisher: Neuwied [u.a.], Luchterhand

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Der Einfluss von Neuen Medien auf die Brand Equity

mobile Applikationen und ihre Wirkung auf ausgewählte Dimensionen der Markenstärke

Author: Behre, Sebastian Search for this author more...

Year: 2013

Publisher: Frankfurt/M., Lang/Academic Research

Series: Strategisches Marketingmanagement

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Cover von Marketing-Kommunikation

Marketing-Kommunikation

Werbung, Marken, Medien

Author: Pepels, Werner Search for this author more...

Year: 2005

Publisher: Rinteln, Merkur-Verl.

Series: Das Kompendium

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Web 2.0

neue Perspektiven für Marketing und Medien

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Year: 2011

Publisher: Berlin [u.a.], Springer

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