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(6)Homburg, Christian, 1962-

(5)Kotler, Philip, 1931-

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(2)Keller, Kevin Lane, 1956-

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Cover von Contingency Factors of Marketing-Mix Standardization

Contingency Factors of Marketing-Mix Standardization

german consumer goods companies in Central and Eastern Europe

Author: Codita, Roxana Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Entwicklung und empirische Überprüfung einer Theorie zu Mobile Viral Marketing

Entwicklung und empirische Überprüfung einer Theorie zu Mobile Viral Marketing

ein Methoden-Mix

Author: Wiedemann, Dietmar Georg Search for this author more...

Year: 2009

Publisher: Hamburg, Kovac

Series: Schriftenreihe Studien zur Wirtschaftsinformatik

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Cover von Willingness to pay as a range

Willingness to pay as a range

theoretical foundations, measurement, and implications for marketing mix decisions

Author: Dost, Florian Search for this author more...

Year: 2012

Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin

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Cover von Marketingmanagement

Marketingmanagement

Strategie, Instrumente, Umsetzung, Unternehmensführung

Author: Homburg, Christian, 1962- Search for this author more...

Year: 2017

Publisher: Wiesbaden, Springer Gabler

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Cover von Marketing Management

Marketing Management

Author: Kotler, Philip, 1931-; Keller, Kevin Lane, 1956- Search for this author more...

Year: 2016

Publisher: Harlow, Pearson Education

Series: Always learning

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Cover von Marketingmanagement

Marketingmanagement

Strategie, Instrumente, Umsetzung, Unternehmensführung

Author: Homburg, Christian, 1962- Search for this author more...

Year: 2015

Publisher: Wiesbaden, Springer Gabler

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Cover von Übungsbuch Marketingmanagement

Übungsbuch Marketingmanagement

Aufgaben und Lösungen

Author: Homburg, Christian, 1962- Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

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Cover von Marketingmanagement

Marketingmanagement

Strategie, Instrumente, Umsetzung, Unternehmensführung

Author: Homburg, Christian, 1962-; Krohmer, Harley Search for this author more...

Year: 2009

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Cover von BWL-Crash-Kurs Marketing

BWL-Crash-Kurs Marketing

Author: Pesch, Jürgen Search for this author more...

Year: 2005

Publisher: Konstanz, UVK-Verl.-Ges.

Series: UTB; 2720

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Cover von Marketing 6.0

E-Medium

Marketing 6.0

the future is immersive

Author: Kotler, Philip, 1931-; Kartajaya, Hermawan, 1947-; Setiawan, Iwan Search for this author more...

Year: [2024]

Publisher: Hoboken, [New Jersey], Wiley

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