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(1)Dinkevych, Elena, 1988-

(1)Dost, Florian

(1)Isaak, Karina

(1)Maier, Erik

(1)Rosina, Margarete

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(1)Dinkevych, Elena, 1988-

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Cover von Situational influences on consumers’ willingness to pay

Situational influences on consumers’ willingness to pay

mood, stress, and certainty

Author: Maier, Erik Search for this author more...

Year: 2013

Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin

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Cover von Essays on joint decision making

Essays on joint decision making

business negotiations, household purchases, and joint shopping

Author: Dinkevych, Elena, 1988- Search for this author more...

Year: 2018

Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin

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Cover von The influence of psychological distance on consumer's willingness to pay

The influence of psychological distance on consumer's willingness to pay

further away = higher willingness to pay?

Author: Isaak, Karina Search for this author more...

Year: 2018

Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin

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Cover von Willingness to pay as a range

Willingness to pay as a range

theoretical foundations, measurement, and implications for marketing mix decisions

Author: Dost, Florian Search for this author more...

Year: 2012

Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin

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Cover von The Power of Communicating the Family Firm Status

The Power of Communicating the Family Firm Status

the positive effect of family firms as a brand on consumer buying behavior and consumer happiness

Author: Rosina, Margarete Search for this author more...

Year: 2018

Publisher: Wiesbaden, Springer Gabler

Series: Research

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