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Cover von The New Strategic Brand Management

The New Strategic Brand Management
advanced insights and strategic thinking
Author: Kapferer, Jean-Noël Search for this author
Year: 2012
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Cover von Kapferer on Luxury

Kapferer on Luxury
how luxury brand can grow yet remain rare
Author: Kapferer, Jean-Noël Search for this author
Year: 2015
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Cover von The New Strategic Brand Management

The New Strategic Brand Management
creating and sustaining brand equity long term
Author: Kapferer, Jean-Noël Search for this author
Year: 2007
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Cover von Die Marke - Kapital des Unternehmens

Die Marke - Kapital des Unternehmens
Author: Kapferer, Jean-Noël Search for this author
Year: 1992
Publisher: Landsberg/Lech, Verl. Moderne Industrie
Media group: Book/Buch
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Cover von The luxury strategy

The luxury strategy
break the rules of marketing to build luxury brands
Author: Kapferer, Jean-Noël; Bastien, Vincent Search for this author
Year: 2012
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Cover von Advances in Luxury Brand Management
E-Medium

Advances in Luxury Brand Management
Search for this author
Year: 2017
Publisher: Cham, Palgrave Macmillan
Series: Journal of Brand Management: Advanced Collections
Media group: eBook/eResource
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