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Cover von Cutting-Edge Marketing Analytics

Cutting-Edge Marketing Analytics

real world cases and data sets for hands on learning

Author: Venkatesan, Rajkumar; Farris, Paul; Wilcox, Ronald T. Search for this author more...

Year: 2015

Publisher: Upper Saddle River, NJ, Pearson Education

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Cover von Principles of Marketing Engineering and Analytics

Principles of Marketing Engineering and Analytics

Author: Lilien, Gary L.; Rangaswamy, Arvind; De Bruyn, Arnaud Search for this author more...

Year: 2017

Publisher: State College, Penns., DecisionPro, Inc.

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Cover von Measurement in Marketing

Measurement in Marketing

Author: Baumgartner, Hans; Weijters, Bert Search for this author more...

Year: 2019

Publisher: Boston [u.a.], now

Series: Foundations and Trends in Marketing; vol. 12, no. 4

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Cover von Marketing Research

Marketing Research

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Cover von Marketing Research

Marketing Research

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Year: 2017

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Cover von Marktforschung

Marktforschung

Grundlagen und praktische Anwendungen

Author: Koch, Jörg; Gebhardt, Peter; Riedmüller, Florian Search for this author more...

Year: 2016

Publisher: Berlin [u.a.], De Gruyter Oldenbourg

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Cover von Marketing Research

Marketing Research

Author: Burns, Alvin C.; Bush, Ronald F. Search for this author more...

Year: 2014

Publisher: Harlow, Pearson

Series: Always learning

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Cover von Qualitative Marktforschung in Theorie und Praxis

Qualitative Marktforschung in Theorie und Praxis

Grundlagen, Methoden, Anwendungen

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Year: 2011

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Cover von Heterogenität in der Präferenzanalyse

Heterogenität in der Präferenzanalyse

ein Vergleich von hierarchischen Bayes-Modellen und Finite-Mixture-Modellen

Author: Gensler, Sonja Search for this author more...

Year: 2003

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Beiträge zur betriebswirtschaftlichen Forschung

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Applied Conjoint Analysis

Author: Rao, Vithala R. Search for this author more...

Year: 2014

Publisher: Berlin [u.a.], Springer

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