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(12)Bruhn, Manfred, 1949-

(8)Meffert, Heribert, 1937-

(3)Hadwich, Karsten, 1970-

(3)Vargo, Stephen L. [Hrsg.]

(2)Chernev, Alexander

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Cover von Dienstleistungsmarketing

Dienstleistungsmarketing

Grundlagen - Konzepte - Methoden

Author: Meffert, Heribert, 1937-; Bruhn, Manfred, 1949-; Hadwich, Karsten, 1970- Search for this author more...

Year: 2015

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch, Meffert Marketing Edition

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Cover von Dienstleistungsmarketing

Dienstleistungsmarketing

Grundlagen, Konzepte, Methoden

Author: Meffert, Heribert, 1937-; Bruhn, Manfred, 1949- Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Meffert Marketing Edition

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Cover von Dienstleistungsmarketing

Dienstleistungsmarketing

Grundlagen, Konzepte, Methoden

Author: Meffert, Heribert, 1937-; Bruhn, Manfred, 1949- Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Cover von The Service-Dominant Logic of Marketing

The Service-Dominant Logic of Marketing

dialog, debate, and directions

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Year: 2006

Publisher: Armonk, NY [u.a.] , Sharpe

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Cover von Handbuch Dienstleistungsmanagement

Handbuch Dienstleistungsmanagement

von der strategischen Konzeption zur praktischen Umsetzung

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Year: 1998

Publisher: Wiesbaden, Gabler

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Cover von Handbuch Dienstleistungsmarketing

Handbuch Dienstleistungsmarketing

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Year: 1998

Publisher: Stuttgart , Schäffer-Poeschel

Cover von Marketing von Solutions

Marketing von Solutions

innovative Ansätze und Best Practices

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Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research, Applied Marketing Science / Angewandte Marketingforschung

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Cover von Internationalisierung von Dienstleistungsangeboten

Internationalisierung von Dienstleistungsangeboten

Probleme und Lösungsansätze

Author: Hübner, Carsten C. Search for this author more...

Year: 1996

Publisher: München, FGM-Verl.

Series: Schriftenreihe Schwerpunkt Marketing

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Cover von Vielfalt und Einheit in der Marketingwissenschaft

Vielfalt und Einheit in der Marketingwissenschaft

ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag

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Year: 2007

Publisher: Wiesbaden, Gabler

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Cover von Handbook of Service Marketing Research

Handbook of Service Marketing Research

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Year: 2014

Publisher: Cheltenham ; Northampton, Mass., Elgar

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