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(2)Burmann, Christoph, 1962-

(2)Halaszovich, Tilo F., 1978-

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Cover von Image-Malus des Handels

Image-Malus des Handels

eine empirische Analyse

Author: Bendig, Tim Search for this author more...

Year: 2005

Publisher: Frankfurt/M. [u.a.], Lang

Series: Strategisches Marketingmanagement

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Cover von The Oxford Handbook of Corporate Reputation

The Oxford Handbook of Corporate Reputation

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Year: 2012

Publisher: Oxford, Oxford University Press

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Cover von Erfolgsgeheimnis Ost

Erfolgsgeheimnis Ost

Survival-Strategien der besten Marken - und was Manager daraus lernen können

Author: Zschiesche, Arnd; Errichiello, Oliver Carlo Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

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Cover von Imagewirkungen von Eventmarketing

Imagewirkungen von Eventmarketing

Entwicklung eines ganzheitlichen Messansatzes

Author: Drengner, Jan Search for this author more...

Year: 2006

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Wirtschaftswissenschaft

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Cover von Die Bedeutung des Arbeitgeberimage bei der Arbeitgeberwahl

Die Bedeutung des Arbeitgeberimage bei der Arbeitgeberwahl

theoretische Analyse und empirische Untersuchung bei High Potentials

Author: Teufer, Stefan Search for this author more...

Year: 1999

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Identität

Identität

das Rückgrat starker Marken

Author: Esch, Franz-Rudolf Search for this author more...

Year: 2016

Publisher: Frankfurt/M. ; New York, Campus

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Cover von Lohnt es sich, "gut" zu sein?

Lohnt es sich, "gut" zu sein?

unternehmerische Sozialkampagnen als Instrument der Markenkommunikation

Author: Elpers, Simone Search for this author more...

Year: 2011

Publisher: Marburg, Tectum-Verl.

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Cover von Rückwirkungen von Markentransfers auf die Muttermarke

Rückwirkungen von Markentransfers auf die Muttermarke

Messmethoden und empirische Befunde

Author: Kaufmann, Gwen Search for this author more...

Year: 2006

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Die Marke in der Marke

Die Marke in der Marke

Bedeutung und Macht des Ingredient Branding

Author: Pförtsch, Waldemar A.; Müller, Indrajanto Search for this author more...

Year: 2006

Publisher: Berlin [u.a.], Springer

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Cover von Die Relevanz von Unternehmensreputation für Anlegerentscheidungen

Die Relevanz von Unternehmensreputation für Anlegerentscheidungen

eine experimentelle Studie

Author: Schütz, Tobias Search for this author more...

Year: 2005

Publisher: Frankfurt/M. [u.a.], Lang

Series: Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft

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