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Cover von Business Market Management
understanding, creating, and delivering value
Author: Anderson, James C.; Narus, James A.; Narayandas, Das Search for this author
Year: 2009
Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall
Media group: Book/Buch
Cover von Customer Equity Management
Author: Rust, Roland T.; Lemon, Katherine N.; Narayandas, Das Search for this author
Year: 2005
Publisher: Upper Saddle River, NJ, Prentice-Hall
Media group: Book/Buch
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