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Cover von Marketing Research

Marketing Research

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Year: 2013

Publisher: Hoboken, NJ, Wiley & Sons

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Cover von Strategic Market Management

Strategic Market Management

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Year: 2005

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Brand equity & advertising

advertising's role in building strong brands

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Year: [1993]

Publisher: New York, [New York] ; London, Psychology Press

Series: Advertising and Consumer Psychology

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Brand Leadership

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