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Cover von Marketing of High-Technology Products and Innovations

Marketing of High-Technology Products and Innovations

Author: Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley Search for this author more...

Year: 2014

Publisher: Harlow, Pearson

Series: Always learning

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Cover von Crossing the Chasm

Crossing the Chasm

marketing and selling disruptive products to mainstream customers

Author: Moore, Geoffrey A. Search for this author more...

Year: 2014

Publisher: New York [u.a.], HarperCollins Publishers [u.a.]

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Cover von Marketing of High-Technology Products and Innovations

Marketing of High-Technology Products and Innovations

Author: Mohr, Jakki Search for this author more...

Year: 2001

Publisher: Upper Saddle River, NJ, Prentice-Hall

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Cover von Marketing of High-Technology Products and Innovations

Marketing of High-Technology Products and Innovations

Author: Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley Search for this author more...

Year: 2005

Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall

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Cover von Bd. 25; Marketingstrategien in High-Tech-Märkten

Bd. 25; Marketingstrategien in High-Tech-Märkten

Typologisierung, Ausgestaltungsformen und Einflußfaktoren auf der Grundlage strategischer Gruppen

Author: Müller, Nicolaus Search for this author more...

Year: 1995

Publisher: Frankfurt/M. [u.a.], Lang

Series: Schriften zu Marketing und Management

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