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(18)Bruhn, Manfred, 1949-

(8)Meffert, Heribert, 1937-

(4)Stauss, Bernd [Hrsg.]

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Cover von The Palgrave Handbook of Service Management

The Palgrave Handbook of Service Management

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Year: [2022]

Publisher: Cham, Palgrave Macmillan

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Cover von The SAGE Handbook of Service-Dominant Logic

The SAGE Handbook of Service-Dominant Logic

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Year: 2019

Publisher: Los Angeles, Calif. [u.a.], Sage reference

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Cover von Services Marketing

Services Marketing

integrating customer focus across the firm

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Year: 2016

Publisher: Maidenhead, McGraw-Hill Education

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Cover von The Thank You Economy

The Thank You Economy

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Year: 2011

Publisher: New York, NY, HarperCollins Publishers

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Cover von Internationales Dienstleistungsmarketing

Internationales Dienstleistungsmarketing

Strategien - Instrumente - Methoden

Author: Bruhn, Manfred, 1949-; Hadwich, Karsten, 1970- Search for this author more...

Year: 2016

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Servicetransformation

Entwicklung vom Produktanbieter zum Dienstleistungsunternehmen

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Year: 2016

Publisher: Berlin, Springer

Series: Forum Dienstleistungsmanagement

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Dienstleistungsmarketing

Grundlagen - Konzepte - Methoden

Author: Meffert, Heribert, 1937-; Bruhn, Manfred, 1949-; Hadwich, Karsten, 1970- Search for this author more...

Year: 2015

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch, Meffert Marketing Edition

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Cover von Aktuelle Aspekte in der Dienstleistungsforschung

Aktuelle Aspekte in der Dienstleistungsforschung

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Year: 2015

Publisher: Wiesbaden, Springer Gabler

Series: Research

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Cover von Handbook of Service Marketing Research

Handbook of Service Marketing Research

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Year: 2014

Publisher: Cheltenham ; Northampton, Mass., Elgar

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Cover von Service-Dominant Logic

Service-Dominant Logic

premises, perspectives, possibilities

Author: Lusch, Robert F.; Vargo, Stephen L. Search for this author more...

Year: 2014

Publisher: Cambridge [u.a.], Cambridge Univ. Press

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