theoretische Diskussion und empirische Befunde zu den Determinanten der Nischenorientierung von Konsumenten

Author: Schäfers, Tobias Search for this author more...

Year: 2011

Publisher: Frankfurt/M. [u.a.], Lang

Series: Strategisches Marketingmanagement

Media group: Book/Buch

bewerten, begeistern, bewegen

Author: Homburg, Christian, 1962-; Stock-Homburg, Ruth Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

Konzepte, Erfahrungen, Methoden

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Year: 2004

Publisher: Wiesbaden, Gabler

Media group: Book/Buch

der europäische Markt

Author: Solomon, Michael R., 1956-; Bamossy, Gary; Askegaard, Søren Search for this author more...

Year: 2001

Publisher: München, Pearson Studium

Media group: Book/Buch

how to put people first in the digital world

Author: Erwin, Michael S.; DeVoll, Willys Search for this author more...

Year: [2022]

Publisher: Hoboken, [NJ], Wiley

Media group: eBook/eResource

a story about wow Organizations rise, fall - and can rise again

Author: Kotter, John P., 1947-; Rathgeber, Holger Search for this author more...

Year: [2016]

Publisher: [London], Portfolio Penguin

Media group: Book/Buch

exercises, projects, and cases

Author: Punnett, Betty Jane Search for this author more...

Year: 2011

Publisher: Armonk, NY [u.a.] , Sharpe

Media group: Book/Buch

the asian perspectives and practices

Author: Nuttavuthisit, Krittinee Search for this author more...

Year: [2019]

Publisher: Singapore, Springer

Media group: eBook/eResource

perspectives from psychology and marketing

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Year: 2021

Publisher: New York, NY [u.a.], Routledge

Series: Marketing and consumer psychology series

Media group: eBook/eResource

multi-item measures for consumer insight research

Author: Bruner II, Gordon C. Search for this author more...

Year: 2013

Publisher: Fort Worth, Tex., GCBII Productions, LLC

Series: Marketing Scales Handbook

Media group: eBook/eResource