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(8)Bruhn, Manfred, 1949-

(6)Homburg, Christian, 1962-

(5)Wirtz, Bernd W.

(3)Hadwich, Karsten, 1970-

(3)Kleinaltenkamp, Michael, 1955-

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Cover von Markt- und Produktmanagement

Markt- und Produktmanagement

die Instrumente des Business-to-Business-Marketing

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Year: 2006

Publisher: Wiesbaden, Gabler

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Cover von Der große BWL-Führer

Der große BWL-Führer

die 50 wichtigsten Strategien und Instrumente zur Unternehmensführung

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Year: 2003

Publisher: Frankfurt/M., Frankfurter Allgemeine Buch

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Cover von Handbuch Markenführung

Handbuch Markenführung

Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen

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Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Intangibles in der Unternehmenssteuerung

Intangibles in der Unternehmenssteuerung

Strategien und Instrumente zur Wertsteigerung des immateriellen Kapitals

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Year: 2004

Publisher: München, Vahlen

Series: Controlling

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Cover von Internet-Marketing und Electronic Commerce

Internet-Marketing und Electronic Commerce

Grundlagen, Rahmenbedingungen, Instrumente ; mit Praxisbeispielen

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Year: 2001

Publisher: Wiesbaden, Gabler

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Cover von Investor Relations am Neuen Markt

Investor Relations am Neuen Markt

Zielgruppen, Instrumente, rechtliche Rahmenbedingungen und Kommunikationsinhalte

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Year: 2001

Publisher: Stuttgart , Schäffer-Poeschel

Series: Handelsblatt-Bücher

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Cover von Internet-Marketing und Electronic Commerce

Internet-Marketing und Electronic Commerce

Grundlagen - Rahmenbedingungen - Instrumente ; mit Erfolgsbeispielen

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Year: 2000

Publisher: Wiesbaden, Gabler

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Cover von Value-Based Performance Management

Value-Based Performance Management

wertsteigernde Unternehmensführung ; Strategien - Instrumente - Praxisbeispiele

Author: Brunner, Jürgen Search for this author more...

Year: 1999

Publisher: Wiesbaden, Gabler

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Cover von Unternehmenssteuerung mit Kennzahlen

Unternehmenssteuerung mit Kennzahlen

Konzeptionen, Techniken und Instrumente für kleine und mittlere Unternehmen

Author: Vollmuth, Hilmar J. Search for this author more...

Year: 1999

Publisher: München, Vahlen

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Cover von Kulturpolitisches Controlling

Kulturpolitisches Controlling

Ziele, Instrumente und Prozesse der Theaterförderung in Berlin

Author: Fabel, Martin Search for this author more...

Year: 1998

Publisher: Frankfurt/M. [u.a.], Lang

Series: Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft

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