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(8)Bruhn, Manfred, 1949-

(6)Burmann, Christoph, 1962-

(6)Kapferer, Jean-Noël

(6)Meffert, Heribert, 1937-

(4)Esch, Franz-Rudolf [Hrsg.]

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(4)Esch, Franz-Rudolf [Hrsg.]

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Cover von Neuromarketing

Neuromarketing

Grundlagen, Erkenntnisse, Anwendungen

Author: Raab, Gerhard ; Gernsheimer, Oliver; Schindler, Maik Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Brand Attachment

Determinanten erfolgreicher Markenbeziehungen

Author: Diehl, Saskia Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Creating Powerful Brands

Creating Powerful Brands

in Consumer, Service and Industrial Markets

Author: De Chernatony, Leslie; McDonald, Malcolm Search for this author more...

Year: 2003

Publisher: Oxford [u.a.], Butterworth-Heinemann

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Cover von Bedeutung der Tradition für die Markenkommunikation

Bedeutung der Tradition für die Markenkommunikation

Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie

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Year: 2006

Publisher: Stuttgart, Ed. Neues Fachwissen

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Cover von Manual of International Marketing

Manual of International Marketing

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Year: 2006

Publisher: Wiesbaden, Gabler

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Cover von Sport-Branding

Sport-Branding

mit Sport-Sponsoring zum Markenerfolg

Author: Adjouri, Nicholas; Stastny, Petr Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

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Cover von Profitables Markenmanagement

Profitables Markenmanagement

Strategien, Konzepte, Best Practices

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Year: 2003

Publisher: Wiesbaden, Gabler

Series: Wissenschaft & Praxis

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Cover von Storytelling

Storytelling

Branding in Practice

Author: Fog, Klaus; Budtz, Christian; Yakaboylu, Baris Search for this author more...

Year: 2005

Publisher: Berlin [u.a.], Springer

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Cover von Le Marketeur

Le Marketeur

[les nouveaux fondements du marketing]

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Year: 2003

Publisher: Paris, Pearson Education France

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Cover von Der Wert der Marke

Der Wert der Marke

Markenbewertungsverfahren für ein erfolgreiches Markenmanagement

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Year: 2004

Publisher: München, Vahlen

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