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(22)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

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Cover von Crossing the Chasm

Crossing the Chasm

marketing and selling disruptive products to mainstream customers

Author: Moore, Geoffrey A. Search for this author more...

Year: 2014

Publisher: New York [u.a.], HarperCollins Publishers [u.a.]

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Cover von Automotive Management

Automotive Management

Strategie und Marketing in der Automobilwirtschaft

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Year: 2014

Publisher: Berlin [u.a.], Springer Gabler

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Cover von Psychological Foundations of Marketing

Psychological Foundations of Marketing

Author: Kimmel, Allan J. Search for this author more...

Year: 2013

Publisher: London [u.a.], Routledge [u.a.]

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Cover von Selling Today

Selling Today

partnering to create value

Author: Manning, Gerald L.; Ahearne, Michael; Reece, Barry L. Search for this author more...

Year: 2014

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Cover von Marketing

Marketing

eine Einführung auf der Grundlage von Case Studies

Author: Walsh, Gianfranco; Deseniss, Alexander; Kilian, Thomas Search for this author more...

Year: 2013

Publisher: Berlin [u.a.], Springer

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Cover von Alles was Sie über Marken wissen müssen

Alles was Sie über Marken wissen müssen

Leitfaden für das erfolgreiche Management von Marken

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Year: 2014

Publisher: Wiesbaden, Springer Gabler

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Cover von Digital Business Excellence

Digital Business Excellence

Strategien und Erfolgsfaktoren im E-Business ; mit über 250 Unternehmensbeispielen

Author: Strauß, Ralf E. Search for this author more...

Year: 2013

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Markenpolitik

Markenpolitik

Author: Sattler, Henrik; Völckner, Franziska Search for this author more...

Year: 2013

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Impulse für die Markenpraxis und Markenforschung

Impulse für die Markenpraxis und Markenforschung

Tagungsband der internationalen Konferenz "DerMarkentag 2011"

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Year: 2013

Publisher: Wiesbaden, Springer Gabler

Series: Research

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Cover von Erfolgsfaktor Kundenzufriedenheit

Erfolgsfaktor Kundenzufriedenheit

Handbuch für Strategie und Umsetzung

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Year: 2012

Publisher: Berlin [u.a.], Springer Gabler

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