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(8)Kotler, Philip, 1931-

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Cover von Differentiate or Die

Differentiate or Die

survival in our era of killer competition

Author: Trout, Jack Search for this author more...

Year: 2008

Publisher: Hoboken, NJ, Wiley & Sons

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Cover von Luxury Strategy in Action

Luxury Strategy in Action

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Year: 2012

Publisher: Basingstoke [u.a.], Palgrave Macmillan

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International Corporate Brand Management

evaluating standardized corporate branding across countries

Author: Meierer, Markus Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von The Strategy and Organization of International Business

The Strategy and Organization of International Business

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Year: 1998

Publisher: Basingstoke [u.a.], Palgrave Macmillan

Series: The Academy of International Business Series

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Cover von International Marketing

International Marketing

Author: Ghauri, Pervez N., 1948-; Cateora, Philip R. Search for this author more...

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Omnichannel Retail

how to build winning stores in a digital world

Author: Mason, Tim; Knights, Miya Search for this author more...

Year: 2019

Publisher: London [u.a.], Kogan Page

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Cover von Inbound Selling

Inbound Selling

how to change the way you sell to match how people buy

Author: Signorelli, Brian Search for this author more...

Year: 2018

Publisher: Hoboken, NJ, Wiley

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Cover von Fallstudien zum internationalen Management

Fallstudien zum internationalen Management

Grundlagen, Praxiserfahrungen, Perspektiven

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Year: 2011

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Cover von Nr. 49.; Consumer-Related Determinants in Product Bundling

Nr. 49.; Consumer-Related Determinants in Product Bundling

an empirical study

Author: Alexander, Julia; Wilken, Robert Search for this author more...

Year: 2009

Parent work: ESCP Europe Working Paper

Volume: Nr. 49.

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Cover von Fallstudien zum internationalen Management

Fallstudien zum internationalen Management

Grundlagen, Praxiserfahrungen, Perspektiven

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Year: 2004

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