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Cover von Internationale Werbeplanung

Internationale Werbeplanung
eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung
Author: Streich, Michael Search for this author
Year: 1997
Publisher: Heidelberg, Physica-Verlag
Series: Wirtschaftswissenschaftliche Beiträge
Media group: Book/Buch
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Cover von Balanced Scorecard

Balanced Scorecard
Strategien erfolgreich umsetzen
Author: Kaplan, Robert S.; Norton, David P. Search for this author
Year: 1997
Publisher: Stuttgart , Schäffer-Poeschel
Series: Handelsblatt-Reihe
Media group: Book/Buch
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Cover von Handbook of behavioral economics
E-Medium

Handbook of behavioral economics
foundations and applications 1
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Year: [2018]
Publisher: Amsterdam ; Oxford, North-Holland, an Imprint of Elsevier
Series: Handbooks in Economics
Media group: eBook/eResource
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Cover von Strategic management

Strategic management
state of the field and its future
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Year: [2021]
Publisher: New York [New York], Oxford University Press
Media group: Book/Buch
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Cover von Strategie und Transformation im digitalen Zeitalter

Strategie und Transformation im digitalen Zeitalter
Inspirationen für Management und Leadership
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Year: [2019]
Publisher: Wiesbaden, Germany, Springer Gabler
Series: FOM-Edition
Media group: Book/Buch
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Cover von Marketing management
E-Medium

Marketing management
a strategic decision-making approach
Author: Mullins, John W.; Walker, Orville C. Search for this author
Year: [2013]
Publisher: New York, [New York], McGraw Hill
Media group: eBook/eResource
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Cover von Growth IQ

Growth IQ
get smarter about the choices that will make or break your buisness
Author: Bova, Tiffani Search for this author
Year: 2018
Publisher: New York, NY, Portfolio Penguin
Media group: Book/Buch
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Cover von Contemporary Brand Management

Contemporary Brand Management
Author: Johansson, Johny K.; Carlson, Kurt A. Search for this author
Year: 2015
Publisher: Thousand Oaks, Calif. [u.a.], Sage
Media group: Book/Buch
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Cover von HBR Guide to Building Your Business Case

HBR Guide to Building Your Business Case
[tell a compelling story, identify stakeholders, analyze risk and return]
Author: Sheen, Raymond; Gallo, Amy Search for this author
Year: 2015
Publisher: Boston, Mass., Harvard Business Review Press
Series: Harvard Business Review Guides
Media group: eBook/eResource
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Cover von How to Write a Marketing Plan

How to Write a Marketing Plan
define your strategy, plan effectively and reach your marketing goals
Author: Westwood, John Search for this author
Year: 2019
Publisher: London [u.a.], Kogan Page
Series: Creating success
Media group: eBook/eResource
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