so bilden Sie eine Wissensmarke

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Year: 2001

Publisher: Frankfurt/M. ; New York, Campus

Media group: Book/Buch

Author: Sattler, Henrik Search for this author more...

Year: 2001

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

Media group: Book/Buch

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Year: 2001

Publisher: Neuwied [u.a.], Luchterhand

Media group: Book/Buch

Entwicklung eines Bewertungsmodells zur Effizienzsteigerung im Markenmanagement und -controlling auf Basis mikroökonomisch und finanztheoretisch fundierter Untersuchungen

Author: Schlaberg, Frank Search for this author more...

Year: 1997

Media group: Book/Buch

sensory secrets behind the stuff we buy

Author: Lindstrom, Martin, 1970- Search for this author more...

Year: [2008]

Publisher: New York, [New York] ; London ; Toronto ; Sydney, Free Press

Media group: eBook/eResource

the science of pleasing customers’ senses

Author: Derval, Diana Search for this author more...

Year: [2018]

Publisher: Cham, Springer

Series: Management for Professionals

Media group: eBook/eResource

Author: Johnson, Matt; Misiaszek, Tessa Search for this author more...

Year: 2022

Publisher: London, The Economist

Series: Economist Edge

Media group: Book/Buch

sustainability, luxury and communication in an international context

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Year: [2021]

Publisher: Cham, Palgrave Macmillan

Media group: eBook/eResource

ein Impulsgeber für Marken, Organisationen und Menschen, die Sinn in ihrem Schaffen suchen

Author: Hammoudah, Yousef; Zeh, Nico Search for this author more...

Year: [2021]

Publisher: Frankfurt am Main. ; New York, [New York], Campus Verlag

Media group: Book/Buch

advertising's role in building strong brands

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Year: [1993]

Publisher: New York, [New York] ; London, Psychology Press

Series: Advertising and Consumer Psychology

Media group: eBook/eResource