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(8)Solomon, Michael R., 1956-

(5)Ahearne, Michael

(5)Manning, Gerald L.

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(3)Balderjahn, Ingo, 1952-

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Cover von Konformität als soziale Rationalität

Konformität als soziale Rationalität

wie das Bedürfnis nach sozialer Akzeptanz das Verhalten rationaler Konsumenten bestimmt

Author: Meyer-Dietrich, Sarah Search for this author more...

Year: 2012

Publisher: Marburg, Tectum-Verl.

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Cover von Consumer Satisfaction

Consumer Satisfaction

advancements in theory, modeling and empirical findings

Author: Peluso, Alessandro M. Search for this author more...

Year: 2011

Publisher: Bern [u.a.], Lang

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Cover von Consumers@work

Consumers@work

zum neuen Verhältnis von Unternehmen und Usern im Web 2.0

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Year: 2012

Publisher: Frankfurt/M. ; New York, Campus

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Cover von Hochschulen als Marken

Hochschulen als Marken

ein Beitrag zur Hochschulwahl auf verhaltenstheoretischer Grundlage

Author: Greven, Gunther Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von User Generated Branding

User Generated Branding

integrating user generated content into brand management

Author: Arnhold, Ulrike Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Medien machen Marken

Medien machen Marken

eine Medientheorie des Marketing und des Konsums

Author: Andree, Martin Search for this author more...

Year: 2010

Publisher: Frankfurt/M. ; New York, Campus

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Cover von Die Wirtschaftstrends der Zukunft

Die Wirtschaftstrends der Zukunft

Author: Simon, Hermann Search for this author more...

Year: 2011

Publisher: Frankfurt/M. ; New York, Campus

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Cover von Reale und mediale Produkterfahrungen

Reale und mediale Produkterfahrungen

Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmaßnahmen

Author: Diehl, Sandra Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Crossmedia Marketing

Crossmedia Marketing

Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation

Author: Noack, Catharina Search for this author more...

Year: 2010

Publisher: Boizenburg, Hülsbusch

Series: E-Business

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Cover von Globale Markenführung und Konsumentenverhalten

Globale Markenführung und Konsumentenverhalten

Konsumentenwahrnehmung der globalen Markenführung und der Globalität von Marken

Author: Fehling, Tina Search for this author more...

Year: 2010

Publisher: Hamburg, Kovac

Series: Schriftenreihe Studien zum Konsumentenverhalten

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