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(8)Swoboda, Bernhard, 1965-

(5)Berndt, Ralph, 1947-2020

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Cover von Interkulturelles Marketing-Management

Interkulturelles Marketing-Management

Erfolgsstrategien, Konzepte, Analysen

Author: Emrich, Christin Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Stratégies d'internationalisation

Stratégies d'internationalisation

nouveaux enjeux d'ouverture des organisations, des activités et des territoires

Author: Lemaire, Jean-Paul Search for this author more...

Year: 2013

Publisher: Paris, Dunod

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Cover von Marketing Across Cultures

Marketing Across Cultures

Author: Usunier, Jean-Claude; Lee, Julie Anne Search for this author more...

Year: 2013

Publisher: Harlow, Pearson

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Cover von Consumer Behavior and Culture

Consumer Behavior and Culture

consequences for global marketing and advertising

Author: De Mooij, Marieke Search for this author more...

Year: 2011

Publisher: Thousand Oaks, CA [u.a.], Sage

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Cover von Marketing international

Marketing international

marchés, cultures et organisations

Author: Prime, Nathalie ; Usunier, Jean-Claude Search for this author more...

Year: 2012

Publisher: Paris, Pearson Education France

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Cover von Handbuch International Business

Handbuch International Business

Strategie, Praxis, Fallbeispiele

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Year: 2008

Publisher: Berlin, Erich Schmidt

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Cover von Global Marketing

Global Marketing

foreign entry, local marketing & global management

Author: Johansson, Johny K. Search for this author more...

Year: 2009

Publisher: Boston, Mass. [u.a.], McGraw-Hill/Irwin

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Cover von Herausforderungen der internationalen marktorientierten Unternehmensführung

Herausforderungen der internationalen marktorientierten Unternehmensführung

Festschrift für Reinhard Hünerberg

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Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Trends in der internationalen Personalauswahl

Trends in der internationalen Personalauswahl

Author: Krause, Diana E. Search for this author more...

Year: 2011

Publisher: Göttingen [u.a.], Hogrefe, Verl. für Psychologie

Series: Praxis der Personalpsychologie

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Cover von Globale Markenführung und Konsumentenverhalten

Globale Markenführung und Konsumentenverhalten

Konsumentenwahrnehmung der globalen Markenführung und der Globalität von Marken

Author: Fehling, Tina Search for this author more...

Year: 2010

Publisher: Hamburg, Kovac

Series: Schriftenreihe Studien zum Konsumentenverhalten

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