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(9)Judge, Timothy A.

(9)Robbins, Stephen P., 1943-

(8)Solomon, Michael R., 1956-

(6)Kotler, Philip, 1931-

(5)Ahearne, Michael

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Consumer-Brand Relationships

theory and practice

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Year: 2012

Publisher: Abingdon [u.a.], Routledge

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Cover von The Third Screen

The Third Screen

marketing to your customers in a world gone mobile

Author: Martin, Chuck Search for this author more...

Year: 2011

Publisher: Boston, MA [u.a.], Brealey

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Cover von Quantitative Marketing and Marketing Management

Quantitative Marketing and Marketing Management

marketing models and methods in theory and practice ; dedicated to Udo Wagner

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Year: 2012

Publisher: Wiesbaden, Springer Gabler

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Cover von Behavioral Branding

Behavioral Branding

wie Mitarbeiterverhalten die Marke stärkt

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Year: 2012

Publisher: Wiesbaden, Gabler

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Cover von Marketing

Marketing

Einführung in Theorie und Praxis

Author: Scharf, Andreas; Schubert, Bernd; Hehn, Patrick Search for this author more...

Year: 2012

Publisher: Stuttgart , Schäffer-Poeschel

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Codes

die geheime Sprache der Produkte

Author: Scheier, Christian; Bayas-Linke, Dirk; Schneider, Johannes Search for this author more...

Year: 2011

Publisher: Freiburg [u.a.], Haufe

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Cover von Buy·ology

Buy·ology

warum wir kaufen, was wir kaufen

Author: Lindstrom, Martin Search for this author more...

Year: 2009

Publisher: Frankfurt/M. ; New York, Campus

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Cover von Abschied vom Branding

Abschied vom Branding

wie man Kunden wirklich ans Kaufen führt ; mit Marketing, das sich an Kaufprozessen orientiert

Author: Rutschmann, Marc Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

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Cover von Consumer Behaviour

Consumer Behaviour

Author: Evans, Martin; Jamal, Ahmad; Foxall, Gordon R. Search for this author more...

Year: 2009

Publisher: Chichester, Wiley

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Wirkung integrierter Kommunikation

ein verhaltenswissenschaftlicher Ansatz für die Werbung

Author: Esch, Franz-Rudolf Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Edition Wissenschaft

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