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Cover von Virale Markenkommunikation

Virale Markenkommunikation

Einstellungs- und Verhaltenswirkungen viraler Videos

Author: Stenger, Daniel Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Research

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Cover von Direktmarketing mit Kundendaten aus Bonusprogrammen

Direktmarketing mit Kundendaten aus Bonusprogrammen

datenschutzrechtliche Einwilligung als Nutzungslizenz?

Author: Haag, Nils Christian Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Dynamic Customer Relationship Valuation

Dynamic Customer Relationship Valuation

effects, determinants, and management

Author: Losch, Nadine Search for this author more...

Year: 2012

Publisher: Göttingen, Cuvillier

Series: Controlling und Performance-Management

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Cover von Die Rolle des mittleren Managements

Die Rolle des mittleren Managements

Führung, Hierarchie und Veränderung

Author: Siemann, Anna Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Research

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Cover von Web-Marketing für Hochschulen am Beispiel der Fakultät Wirtschaft der Hochschule Wismar

Web-Marketing für Hochschulen am Beispiel der Fakultät Wirtschaft der Hochschule Wismar

Author: Wiebeck, Janine Search for this author more...

Year: 2011

Publisher: Bremen, Europ. Hochsch.-Verl.

Series: Wismarer Schriften zu Management und Recht

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Cover von Pfand und Anreizsystem

Pfand und Anreizsystem

Wirkung auf Kaufentscheidungsprozesse im Tourismus

Author: Weisser, Julia Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Focus Dienstleistungsmarketing

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Cover von Dubai als Staat und Organisation

Dubai als Staat und Organisation

Entwicklung und Aufstieg einer neuen Wirtschaftskultur?

Author: Haak-Saheem, Washika Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Hochschulen als Marken

Hochschulen als Marken

ein Beitrag zur Hochschulwahl auf verhaltenstheoretischer Grundlage

Author: Greven, Gunther Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Alliance Formation in Emerging Economies

Alliance Formation in Emerging Economies

a resource-based and agency-theoretic analysis

Author: Peters, Tade W. Search for this author more...

Year: 2012

Publisher: München ; Mering, Hampp

Series: Schriftenreihe Internationale Personal- und Strategieforschung

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Cover von Controlling in Marketing und Vertrieb

Controlling in Marketing und Vertrieb

Planung, Budgetierung und Performance Measurement

Author: Artz, Martin Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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