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Cover von Global Marketing

Global Marketing
contemporary theory, practice, and cases
Author: Alon, Ilan; Jaffe, Eugene D. Search for this author
Year: 2013
Publisher: New York, McGraw-Hill Irwin
Media group: Book/Buch
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Cover von The Accidental Theorist

The Accidental Theorist
and other dispatches from the dismal science
Author: Krugman, Paul R., 1953- Search for this author
Year: 1999
Publisher: New York [u.a.], Norton
Media group: Book/Buch
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Cover von The Silver Market Phenomenon

The Silver Market Phenomenon
marketing and innovation in the aging society
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Year: 2011
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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Cover von Business Market Management

Business Market Management
understanding, creating, and delivering value
Author: Anderson, James C.; Narus, James A.; Narayandas, Das Search for this author
Year: 2009
Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall
Media group: Book/Buch
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Cover von How to do Your Case Study

How to do Your Case Study
a guide for students and researchers
Author: Thomas, Gary Search for this author
Year: 2011
Publisher: London [u.a.], Sage
Media group: Book/Buch
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Cover von Beyond Hofstede

Beyond Hofstede
culture frameworks for global marketing and management
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Year: 2009
Publisher: Basingstoke [u.a.], Palgrave Macmillan
Media group: Book/Buch
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Cover von World 3.0

World 3.0

global prosperity and how to achieve
Author: Ghemawat, Pankaj Search for this author
Year: 2011
Publisher: Boston, Mass., Harvard Business Review Press
Media group: Book/Buch
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Cover von Methods of Meta-Analysis

Methods of Meta-Analysis
correcting error and bias in research findings
Author: Hunter, John Edward; Schmidt, Frank L. Search for this author
Year: 2004
Publisher: Thousand Oaks, CA [u.a.], Sage
Media group: Book/Buch
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Cover von The Market Driven Organization

The Market Driven Organization
understanding, attracting and keeping valuable customers
Author: Day, George S. Search for this author
Year: 1999
Publisher: New York, Free Press
Media group: Book/Buch
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Cover von Consumer Behavior

Consumer Behavior
buying, having, and being
Author: Solomon, Michael R., 1956- Search for this author
Year: 2009
Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall
Media group: Book/Buch
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