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Cover von Digitalization cases
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Digitalization cases
how organizations rethink their business for the digital age
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Year: 2019
Publisher: Cham, Springer
Series: Management for Professionals
Media group: eBook/eResource
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Cover von Business Strategy in the Artificial Intelligence Economy

Business Strategy in the Artificial Intelligence Economy
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Year: 2018
Publisher: New York, NY, Business Expert Press
Series: Strategic Management Collection
Media group: Book/Buch
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Cover von Experiential Marketing

Experiential Marketing
consumer behavior, customer experience and the 7Es
Author: Batat, Wided Search for this author
Year: 2019
Publisher: Abingdon [u.a.], Routledge
Series: Business & Management
Media group: Book/Buch
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Cover von Qualitative Marketing Research

Qualitative Marketing Research
understanding consumer behaviour
Author: Maison, Dominika Search for this author
Year: 2019
Publisher: London [u.a.], Routledge
Series: Business & Management
Media group: Book/Buch
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Cover von Engaged Leadership

Engaged Leadership
transforming through future-oriented design thinking
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Year: 2018
Publisher: Cham, Springer
Series: Management for Professionals
Media group: eBook/eResource
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Cover von Open Innovation Ecosystems

Open Innovation Ecosystems
creating new value constellations in the financial services
Author: Fasnacht, Daniel Search for this author
Year: 2018
Publisher: Cham, Springer
Series: Management for Professionals
Media group: eBook/eResource
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Cover von Organizational Wrongdoing

Organizational Wrongdoing
key perspectives and new directions
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Year: 2019
Publisher: Cambridge [u.a.], Cambridge Univ. Press
Series: Cambridge Companions to Management
Media group: Book/Buch
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Cover von Programmatic Advertising

Programmatic Advertising
the successful transformation to automated, data-driven marketing in real-time
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Year: 2016
Publisher: Cham [u.a.], Springer
Series: Management for Professionals
Media group: Book/Buch
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Cover von 21st Century Marketing

21st Century Marketing
digitalization and transformation through innovation
Author: Kotler, Philip, 1931-; Opresnik, Marc Oliver; Takaoka, Kohzoh Search for this author
Year: 2017
Publisher: [Lübeck], Opresnik Management Consulting
Series: Opresnik Management Guides
Media group: Book/Buch
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Cover von The Business Case for Corporate Social Responsibility

The Business Case for Corporate Social Responsibility
understanding and measuring economic impacts of corporate social performance
Author: Schreck, Philipp Search for this author
Year: 2009
Publisher: Heidelberg, Physica-Verlag
Series: Contributions to Management Science
Media group: Book/Buch
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