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(27)Schmid, Stefan, 1967-

(26)Kotler, Philip, 1931-

(19)Albach, Horst [Red.]

(19)Bruhn, Manfred, 1949-

(19)Graduate Management Admission Council (GMAC)

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Cover von Experiential Marketing

Experiential Marketing

consumer behavior, customer experience and the 7Es

Author: Batat, Wided Search for this author more...

Year: 2019

Publisher: Abingdon [u.a.], Routledge

Series: Business & Management

Media group: Book/Buch

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Cover von Qualitative Marketing Research

Qualitative Marketing Research

understanding consumer behaviour

Author: Maison, Dominika Search for this author more...

Year: 2019

Publisher: London [u.a.], Routledge

Series: Business & Management

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Cover von Engaged Leadership

Engaged Leadership

transforming through future-oriented design thinking

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Year: 2018

Publisher: Cham, Springer

Series: Management for Professionals

Media group: eBook/eResource

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Cover von Open Innovation Ecosystems

Open Innovation Ecosystems

creating new value constellations in the financial services

Author: Fasnacht, Daniel Search for this author more...

Year: 2018

Publisher: Cham, Springer

Series: Management for Professionals

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Cover von Organizational Wrongdoing

Organizational Wrongdoing

key perspectives and new directions

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Year: 2019

Publisher: Cambridge [u.a.], Cambridge Univ. Press

Series: Cambridge Companions to Management

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Cover von Programmatic Advertising

Programmatic Advertising

the successful transformation to automated, data-driven marketing in real-time

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Year: 2016

Publisher: Cham [u.a.], Springer

Series: Management for Professionals

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Cover von 21st Century Marketing

21st Century Marketing

digitalization and transformation through innovation

Author: Kotler, Philip, 1931-; Opresnik, Marc Oliver; Takaoka, Kohzoh Search for this author more...

Year: 2017

Publisher: [Lübeck], Opresnik Management Consulting

Series: Opresnik Management Guides

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Cover von The Business Case for Corporate Social Responsibility

The Business Case for Corporate Social Responsibility

understanding and measuring economic impacts of corporate social performance

Author: Schreck, Philipp Search for this author more...

Year: 2009

Publisher: Heidelberg, Physica-Verlag

Series: Contributions to Management Science

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Cover von Doing Business in Europe

Doing Business in Europe

economic integration processes, policies, and the business environment

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Year: 2018

Publisher: Cham, Springer

Series: Contributions to Management Science

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Cover von Key Success Factors of SME Internationalisation

Key Success Factors of SME Internationalisation

a cross-country perspective

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Year: 2018

Publisher: Bingley, Emerald Group Publishing Limited

Series: International Business & Management

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