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(9)Judge, Timothy A.

(9)Robbins, Stephen P., 1943-

(8)Solomon, Michael R., 1956-

(6)Kotler, Philip, 1931-

(5)Ahearne, Michael

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Cover von Serviceorientierung im Unternehmen

Serviceorientierung im Unternehmen

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Year: 2010

Publisher: Wiesbaden, Gabler

Series: Forum Dienstleistungsmanagement

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Cover von Wie Marken wirken

Wie Marken wirken

Impulse aus der Neuroökonomie für die Markeneinführung

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Year: 2010

Publisher: München, Vahlen

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Cover von Neuromarketing

Neuromarketing

Grundlagen, Erkenntnisse, Anwendungen

Author: Raab, Gerhard ; Gernsheimer, Oliver; Schindler, Maik Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Determinanten erfolgreicher Markenbeziehungen

Author: Diehl, Saskia Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Markt- und Kundensegmentierung

Markt- und Kundensegmentierung

kundenorientierte Markterfassung und -bearbeitung

Author: Freter, Hermann Search for this author more...

Year: 2008

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Nr. 34.; Customer Confusion in Service-to-Business Markets

Nr. 34.; Customer Confusion in Service-to-Business Markets

foundations and first empirical results

Author: Lakotta, Jan; Jacob, Frank Search for this author more...

Year: 2008

Parent work: ESCP-EAP Working Paper

Volume: Nr. 34.

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Cover von Die Kunst gemeinsam zu handeln

Die Kunst gemeinsam zu handeln

soziale Prozesse professionell steuern

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Year: 2006

Publisher: Berlin [u.a.], Springer

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Cover von Konsumentenverhalten und Marketing

Konsumentenverhalten und Marketing

Grundlagen für Strategien und Maßnahmen

Author: Balderjahn, Ingo, 1952-; Scholderer, Joachim Search for this author more...

Year: 2007

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Die Betriebsformen des Einzelhandels aus Konsumentenperspektive

Die Betriebsformen des Einzelhandels aus Konsumentenperspektive

Author: Purper, Guido Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von 55plus Marketing

55plus Marketing

Zukunftsmarkt Senioren

Author: Hunke, Reinhard; Gerstner, Guido Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

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