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(8)Solomon, Michael R., 1956-

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Cover von Das Preissuchverhalten der Konsumenten

Das Preissuchverhalten der Konsumenten

ein verhaltensökonomisches Erklärungsmodell auf der Basis der Theorie des Anspruchsniveaus

Author: Baal, Sebastian van Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Vertrauen im Entscheidungsprozess

Vertrauen im Entscheidungsprozess

der Einfluss unbewusster Prozesse im Konsumentenverhalten

Author: Neumaier, Maria Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Konformität als soziale Rationalität

Konformität als soziale Rationalität

wie das Bedürfnis nach sozialer Akzeptanz das Verhalten rationaler Konsumenten bestimmt

Author: Meyer-Dietrich, Sarah Search for this author more...

Year: 2012

Publisher: Marburg, Tectum-Verl.

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Cover von Consumers@work

Consumers@work

zum neuen Verhältnis von Unternehmen und Usern im Web 2.0

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Year: 2012

Publisher: Frankfurt/M. ; New York, Campus

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Cover von Hochschulen als Marken

Hochschulen als Marken

ein Beitrag zur Hochschulwahl auf verhaltenstheoretischer Grundlage

Author: Greven, Gunther Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von User Generated Branding

User Generated Branding

integrating user generated content into brand management

Author: Arnhold, Ulrike Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Medien machen Marken

Medien machen Marken

eine Medientheorie des Marketing und des Konsums

Author: Andree, Martin Search for this author more...

Year: 2010

Publisher: Frankfurt/M. ; New York, Campus

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Cover von Die Wirtschaftstrends der Zukunft

Die Wirtschaftstrends der Zukunft

Author: Simon, Hermann Search for this author more...

Year: 2011

Publisher: Frankfurt/M. ; New York, Campus

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Cover von Reale und mediale Produkterfahrungen

Reale und mediale Produkterfahrungen

Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmaßnahmen

Author: Diehl, Sandra Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Crossmedia Marketing

Crossmedia Marketing

Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation

Author: Noack, Catharina Search for this author more...

Year: 2010

Publisher: Boizenburg, Hülsbusch

Series: E-Business

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