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(8)Solomon, Michael R., 1956-

(5)Ahearne, Michael

(5)Manning, Gerald L.

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(3)Balderjahn, Ingo, 1952-

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Cover von Internationales Direktmarketing

Internationales Direktmarketing

Grundlagen, Best Practice, Marketingfakten

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Year: 2005

Publisher: Wiesbaden, Gabler

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Cover von Nachfragerevidenz im Dienstleistungsbereich

Nachfragerevidenz im Dienstleistungsbereich

Konzeptualisierung und Operationalisierung

Author: Malicha, Regina Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Messung und Steuerung von Markenpersönlichkeit

Messung und Steuerung von Markenpersönlichkeit

Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials

Author: Mäder, Ralf Search for this author more...

Year: 2005

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Facetten hybriden Kaufverhaltens

ein kausalanalytischer Erklärungsansatz auf Basis des Involvement-Konstrukts

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Year: 2001

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Konsumentenverhalten im Internet

Konsumentenverhalten im Internet

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Year: 2004

Publisher: München, Vahlen

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Cover von Regionale Marken und Konsumentenverhalten

Regionale Marken und Konsumentenverhalten

Konsequenzen für die Markenführung

Author: Geigenmüller, Anja Search for this author more...

Year: 2003

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Marktorientierte Markenbewertung

eine konsumenten- und unternehmensbezogene Betrachtung

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Year: 1998

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Efficient consumer response (ECR)

Efficient consumer response (ECR)

Basisstrategien und Grundtechniken, zentrale Erfolgsfaktoren sowie globaler Implementierungsplan

Author: Heydt, Andreas von der Search for this author more...

Year: 1998

Publisher: Frankfurt/M. [u.a.], Lang

Series: Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft

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Cover von Gamification and consumer engagement

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Gamification and consumer engagement

creating value in context of ICT development

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Year: 2021

Publisher: Cham, Springer

Series: Progress in IS

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Cover von Loyalty Management

Loyalty Management

from loyalty programs to omnichannel customer experiences

Author: Ziliani, Cristina; Ieva, Marco Search for this author more...

Year: 2020

Publisher: London [u.a.], Routledge

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