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Cover von Markenerfolg durch Brand Communities

Markenerfolg durch Brand Communities
eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren
Author: Popp, Bastian Search for this author
Year: 2011
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
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Cover von Bewertung und Bilanzierung von Marken

Bewertung und Bilanzierung von Marken
Author: Dallmayr, Christina Search for this author
Year: 2012
Publisher: Aachen, Shaker
Series: Berichte aus der Betriebswirtschaft
Media group: Book/Buch
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Cover von Advertising Media Planning

Advertising Media Planning
a brand management approach
Author: Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan, Kim Bartel Search for this author
Year: 2012
Publisher: Armonk, NY [u.a.] , Sharpe
Media group: Book/Buch
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Cover von Marken im Social Web

Marken im Social Web
zur Bedeutung von Marken in Online-Diskursen
Author: Heun, Thomas Search for this author
Year: 2012
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
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Cover von Shopper-Marketing

Shopper-Marketing
mit Shopper Insights zu effektiver Markenführung bis an den POS
Author: Frey, Ulrich Dirk; Hunstiger, Gabriele; Dräger, Peter Search for this author
Year: 2011
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Cover von Hochschulen als Marken

Hochschulen als Marken
ein Beitrag zur Hochschulwahl auf verhaltenstheoretischer Grundlage
Author: Greven, Gunther Search for this author
Year: 2011
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
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Cover von User Generated Branding

User Generated Branding
integrating user generated content into brand management
Author: Arnhold, Ulrike Search for this author
Year: 2010
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
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Cover von Positioning

Positioning
the battle for your mind ; [how to be seen and heard in the overcrowded marketplace ; the marketing classic]
Author: Ries, Al; Trout, Jack Search for this author
Year: 2001
Publisher: New York [u.a.], McGraw-Hill
Media group: Book/Buch
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Cover von Medien machen Marken

Medien machen Marken
eine Medientheorie des Marketing und des Konsums
Author: Andree, Martin Search for this author
Year: 2010
Publisher: Frankfurt/M. ; New York, Campus
Media group: Book/Buch
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Cover von Effective Strategy Implementation

Effective Strategy Implementation
conceptualizing firms' strategy implementation capabilities and assessing their impact on firm performance
Author: Huber, Adele J. Search for this author
Year: 2011
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
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