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Cover von Nutzenmessung in der Kaufverhaltensforschung

Nutzenmessung in der Kaufverhaltensforschung

die Hierarchische Individualisierte Limit-Conjoint-Analyse (HILCA)

Author: Voeth, Markus Search for this author more...

Year: 2000

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Neue betriebswirtschaftliche Forschung

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Cover von Erfolgsfaktoren in stagnierenden und schrumpfenden Märkten

Erfolgsfaktoren in stagnierenden und schrumpfenden Märkten

Instrumente einer erfolgreichen Unternehmenspolitik

Author: Göttgens, Olaf Search for this author more...

Year: 1996

Publisher: Wiesbaden, Gabler

Series: Neue betriebswirtschaftliche Forschung

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Cover von Erfolgsfaktor Managementpotential

Erfolgsfaktor Managementpotential

Bewältigung von Wandlungsprozessen durch strategieorientierte Führungskräfteplanung

Author: Hahn, Bibi Search for this author more...

Year: 1996

Publisher: Wiesbaden, Gabler

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Cover von Projektkostenschätzung

Projektkostenschätzung

Kostenermittlung in frühen Phasen von technischen Auftragsprojekten

Author: Schultz, Volker Search for this author more...

Year: 1995

Publisher: Wiesbaden, Gabler

Series: Neue betriebswirtschaftliche Forschung

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Cover von Produktindividualisierung

Produktindividualisierung

ein Ansatz zur innovativen Leistungsgestaltung im Business-to-Business-Bereich

Author: Jacob, Frank Search for this author more...

Year: 1995

Publisher: Wiesbaden, Gabler

Series: Neue betriebswirtschaftliche Forschung

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Cover von Kundenbindung als Marketingziel

Kundenbindung als Marketingziel

Identifikation und Analyse zentraler Determinanten

Author: Peter, Sibylle Isabelle Search for this author more...

Year: 1999

Publisher: Wiesbaden, Gabler

Series: Neue betriebswirtschaftliche Forschung

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Cover von Kundenzufriedenheit im Industriegüterbereich

Kundenzufriedenheit im Industriegüterbereich

Author: Rudolph, Bettina Search for this author more...

Year: 1998

Publisher: Wiesbaden, Gabler

Series: Neue betriebswirtschaftliche Forschung

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Cover von Führungspersönlichkeit

Führungspersönlichkeit

Struktur, Wirkung und Entwicklung erfolgreicher Top-Führungskräfte

Author: Schieffer, Alexander Search for this author more...

Year: 1998

Publisher: Wiesbaden, Gabler

Series: Neue betriebswirtschaftliche Forschung

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Cover von Die Ethisierung des Unternehmens

Die Ethisierung des Unternehmens

Ein Beitrag zum wirtschaftsethischen Diskurs

Author: Grabner-Kräuter, Sonja Search for this author more...

Year: 1998

Publisher: Wiesbaden, Gabler

Series: Neue betriebswirtschaftliche Forschung

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Cover von Internationale Kunden-Lieferanten-Beziehungen

Internationale Kunden-Lieferanten-Beziehungen

Determinanten, Steuerungsmechanismen, Beziehungsqualität

Author: Kiedaisch, Ingo Search for this author more...

Year: 1997

Publisher: Wiesbaden, Gabler

Series: Neue betriebswirtschaftliche Forschung

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