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Cover von Marken und Medien

Marken und Medien
Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
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Year: 2016
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Cover von Management von Markentransfers

Management von Markentransfers
der Einfluss des Kaufentscheidungsverhaltens auf die Erfolgsfaktoren
Author: Schulze-Bentrop, Carsten Search for this author
Year: 2014
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
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Cover von CSR und Brand Management

CSR und Brand Management
Marken nachhaltig führen
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Year: 2014
Publisher: Berlin [u.a.], Springer Gabler
Series: Management-Reihe Corporate Social Responsibility
Media group: Book/Buch
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Cover von Marketing

Marketing
Grundlagen marktorientierter Unternehmensführung
Author: Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Kirchgeorg, Manfred, 1958-; Eisenbeiß, Maik, 1977- Search for this author
Year: [2024]
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch, Meffert Marketing Edition
Media group: Book/Buch
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Cover von Branded interactions

Branded interactions
marketing through design in the digital age
Author: Spies, Marco, 1973-; Wenger, Katja Search for this author
Year: 2020
Publisher: London, Thames & Hudson
Media group: Book/Buch
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Cover von Customer Engagement Marketing

Customer Engagement Marketing
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Year: 2018
Publisher: Cham, Palgrave Macmillan
Media group: eBook/eResource
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Cover von Markenbewertung

Markenbewertung
der objektivierte Markenwert unter besonderer Berücksichtigung des Income Approach
Author: Pauly-Grundmann, Denise Search for this author
Year: 2010
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
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Cover von The road to luxury
E-Medium

The road to luxury
the new frontiers in luxury brand management
Author: Som, Ashok; Blanckaert, Christian Search for this author
Year: [2021]
Publisher: Singapore, Wiley
Media group: eBook/eResource
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Cover von Firms in the fashion industry
E-Medium

Firms in the fashion industry
sustainability, luxury and communication in an international context
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Year: [2021]
Publisher: Cham, Palgrave Macmillan
Media group: eBook/eResource
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Cover von Meaning is the new marketing

Meaning is the new marketing
ein Impulsgeber für Marken, Organisationen und Menschen, die Sinn in ihrem Schaffen suchen
Author: Hammoudah, Yousef; Zeh, Nico Search for this author
Year: [2021]
Publisher: Frankfurt am Main. ; New York, [New York], Campus Verlag
Media group: Book/Buch
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