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(16)Schmid, Stefan, 1967-

(10)Laudon, Kenneth C., 1944-

(10)Slack, Nigel, 1946-

(10)Whittington, Richard, 1958-

(9)Backhaus, Klaus, 1947-

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Cover von Markenpolitik

Markenpolitik

Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte

Author: Baumgarth, Carsten Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Entrepreneurship

Entrepreneurship

successfully launching new ventures

Author: Barringer, Bruce R.; Ireland, R. Duane Search for this author more...

Year: 2012

Publisher: Harlow [u.a.], Pearson

Series: Always learning

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Cover von Strategisches Controlling

Strategisches Controlling

Unterstützung des strategischen Managements

Author: Alter, Roland Search for this author more...

Year: 2011

Publisher: München, Oldenbourg

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Cover von Beschaffungsmanagement

Beschaffungsmanagement

eine praxisorientierte Einführung in Materialwirtschaft und Einkauf

Author: Krampf, Peter Search for this author more...

Year: 2012

Publisher: München, Vahlen

Series: Management Competence

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Cover von Fallstudien zur Unternehmensführung

Fallstudien zur Unternehmensführung

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Year: 2012

Publisher: München, Vahlen

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Cover von Global Marketing

Global Marketing

contemporary theory, practice, and cases

Author: Alon, Ilan; Jaffe, Eugene D. Search for this author more...

Year: 2013

Publisher: New York, McGraw-Hill Irwin

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Cover von Mass Customization

Mass Customization

engineering and managing global operations

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Year: 2011

Publisher: London [u.a.], Springer

Series: Springer Series in Advanced Manufacturing

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Cover von International Marketing

International Marketing

Author: Backhaus, Klaus, 1947-; Büschken, Joachim; Voeth, Markus Search for this author more...

Year: 2005

Publisher: Basingstoke [u.a.], Palgrave Macmillan

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Cover von Praxisorientierte Markenführung

Praxisorientierte Markenführung

neue Strategien, innovative Instrumente und aktuelle Fallstudien

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Year: 2005

Publisher: Wiesbaden, Gabler

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Cover von Cas en marketing

Cas en marketing

[12 cas réels d'entreprises ; cas pédagogiques et corrigés]

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Year: 2008

Publisher: Cormelles-le-Royal, Éditions EMS - management & société

Series: Collection Études de Cas

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